Southwest Spanish Craftsmen Southwest Spanish Craftsmen is preserving classic motifs and woodworking techniques that stretch back to 1600, and at the same time, they're creating furniture for contemporary customers who value sophisticated design, craftsmanship and heirlooms. How they do their work, sets them apart from other furniture makers working today. Southwest Spanish Craftsmen has a unique business story that is also a Northern New Mexican story. Southwest Spanish Craftsmen hired StoryPortrait Media help tell and show that story. The goal was to highlight the Carpinteros, many who are generational carpenters and who also have extended family who are woodworkers, at work. Southwest Spanish Craftsmen is not an assembly line production. Each made-to-order piece is cared for by one craftsman from start to finish. While many customers can walk through the wood shop to watch the progress of their purchase, others can not. The video allows clients and collectors the ability to see how a piece of furniture is made, and by who. Though the Southwestern furniture lines contain a high standard of uniformity, there is also a bit of personality in each, reflective of the particular craftsman who made it. Each piece is signed by the craftsman who made it. The resulting video is used on the company website. It is also given as a gift with custom furniture purchases. The still image library has been used for editorial requests and print marketing. Visit the Southwest Spanish Craftsmen website to learn more.