Pinehurst Inn Pinehurst Inn is an 8-room, eco-friendly bed and breakfast located on the northernmost tip of Wisconsin on Lake Superior in Bayfield, Wisconsin. The area, known as “the gateway to the Apostle Islands,” speaks to those who love sailing and kayaking. Winter pursuits include skiing and dog sledding, and the year-round shopping is special too, with the Bayfield area a haven for artists. Yet more than anything, it is the place for relaxation. Steve and Nancy Sandstrom, the owners and innkeepers at Pinehurst Inn, knew they had a unique story to share with their guests and sustainability community. They hired Genevieve and StoryPortrait Media to bring that story to life on the screen through photographs and audio. Our goal was to visually capture the beauty and spirit of the inn, the artfully prepared breakfasts and softness of the guest spaces, and the landscape that holds and enlivens the Bayfield community, and combine that with personal stories of a family-owned business devoted to the environment and the importance of rest and rejuvenation. The results were two videos for the web and trade show presentations, and a library of images to use for the newly designed website, editorial requests, e-newsletters and other print advertising. Visit the Pinehurst Inn website to see how the Pinehurst Inn utilizes StoryPortrait Media video and stills.